Welcome to the HOUSE


United HOUSE Studios, Inc. (aka the HOUSE) is the world’s first-of-its-kind, all in-HOUSE global creative collective, with its own next-era boutique mother agency  NOVELMODELS. As a collective, we are focused on creating and inspiring positive growth and transformation through creative, purposeful and impactful collaboration.

We are available for the development of creative ideas, from concept to completion and everything in-between, across the board (i.e., commercial, fashion, lifestyle, product, sound, written, documentary, artistic, portrait and tests). Our HOUSE Services include portfolio and model development, event castings, private art and photography lessons, life/career coaching, creative consultation services and special bookings.

Since  2011, our inspirational work spans across the globe, notably, Texas, New York, LA, London, Paris, Milan, West Africa and South Africa, and we are excited to continue.


Our Story


The HOUSE was founded in the summer of 2015, in London, United Kingdom. It came about organically after the founding of Novelmodels in 2011. We began to further develop the HOUSE's foundation through test shoots, model scouting, castings, fashion shoots, creative projects, passion projects and eventually expanded into its further artistic pursuits.

At its inception, the HOUSE had become a place where we all came together to be creative, have fun and to make a positive impact in the world. The studio was born in Shoreditch, in the historic East End of London's most creative district. This area was also home to Shakespeare's early theatre musings, which contributed greatly towards our poetic and creative atmosphere.   

We were located in the historical Lazarus Building (on 1 Holywell Lane) opposite the renowned Tea Building and across the Shoreditch High Street from the legendary BoxPark. This all added much to the inspiration behind our initial creative endeavours.

Our HOUSE studio space was magical and charming with a beautiful mahogany staircase leading up to a 1600 sq ft studio. (see gallery)  Initially, known for its fine tailoring menswear for the gentleman, this unique space originally housed fellow creatives, photographers, designers, artists and actors. So, the energy was on point from the start.

Since then, the HOUSE has worked with many unique faces, models, photographers, MUA's, hair stylists, fine artists, musicians, filmmakers and creative directors from around the world, setting the trend of  highlighting the stories behind the stories and bringing to the forefront the significance of "the backstage" scene.

 In early 2017, the HOUSE relocated to the States, and continued its development in the arts in and around New York City. After moving its operations out of NYC just before the onset of the global pandemic, the HOUSE went on a one-year meditative and introspective hiatus.

In 2021, we re-emerged re-invigorated (incorporated) and even more focused than before. Our studio doors opened in Texas, and operating internationally, just in time for Novelmodels' 10-Year Founding Anniversary. We continue to be in a constant state of gratitude and celebration for being able to once again bring our wildest imaginations to life.

"Now, more than ever, is the time to lead the way with a new found sense of creativity, connectivity and continuity. We welcome you, and all those of like minds, to continue building on the creative energies that remain etched on the walls of times passed." - Adrénus Craton (President, Founder & CEO)


HOUSE Hashtags





HOUSE Publications



HOUSE Clients




(ft. Eve, Bulley & Ning)



HOUSE Hair + Makeup



HOUSE Photographers + Filmmakers



HOUSE Artists + Writers





"Dream it, then go and do it." ⏤ HOUSE Team


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